Fundraising invitation
The American Heart Association chose “Turn the Beat Around” as its 2010 national theme.
Following this musical notion, the iconic "45" record provided a catchy visual hook for a local fund raising effort. As an invitation, the record and the surrounding paper sleeve worked perfectly. When closed, the invitation looks like a packaged single record, complete with a die-cut hole showing the faux record label. When open, the right panel reveals the “45,” with details about the event on the left.
The American Heart Association chose “Turn the Beat Around” as its 2010 national theme.
Following this musical notion, the iconic "45" record provided a catchy visual hook for a local fund raising effort. As an invitation, the record and the surrounding paper sleeve worked perfectly. When closed, the invitation looks like a packaged single record, complete with a die-cut hole showing the faux record label. When open, the right panel reveals the “45,” with details about the event on the left.
